{"id":2043,"date":"2023-09-19T12:54:09","date_gmt":"2023-09-19T10:54:09","guid":{"rendered":"http:\/\/work.economic-literacy.eu\/entrepreneurial-journey-as-a-career-choice\/"},"modified":"2024-03-16T18:16:51","modified_gmt":"2024-03-16T17:16:51","slug":"entrepreneurial-journey-as-a-career-choice","status":"publish","type":"page","link":"http:\/\/work.economic-literacy.eu\/cs\/entrepreneurial-journey-as-a-career-choice\/","title":{"rendered":"Podnikatelsk\u00e1 cesta jako kari\u00e9rn\u00ed volba"},"content":{"rendered":"\n<p>Profesn\u00ed cesty mohou m\u00edt v pr\u016fb\u011bhu \u017eivota r\u016fzn\u00e9 odbo\u010dky. M\u016f\u017eeme za\u010d\u00edt jako zam\u011bstnanci a postupn\u011b za\u010d\u00edt pracovat na vlastn\u00ed p\u011bst. Jin\u00ed lid\u00e9 od sam\u00e9ho za\u010d\u00e1tku v\u011bd\u00ed, \u017ee cht\u011bj\u00ed vybudovat vlastn\u00ed firmu. Existuj\u00ed tak\u00e9 jedinci, kte\u0159\u00ed jsou k podnik\u00e1n\u00ed v\u00edce \u010di m\u00e9n\u011b tla\u010deni, nap\u0159\u00edklad kdy\u017e cht\u011bj\u00ed l\u00e9pe sladit sv\u00e9 pracovn\u00ed a rodinn\u00e9 z\u00e1vazky nebo kdy\u017e zd\u011bd\u00ed rodinn\u00fd podnik. Shrneme-li to, existuj\u00ed r\u016fzn\u00e9 motivace a okolnosti, pro\u010d se lid\u00e9 rozhoduj\u00ed pro podnikatelskou dr\u00e1hu jako pro profesn\u00ed volbu.\u00a0<\/p>\n\n\n\n<p>Pod\u00edvejme se nyn\u00ed bl\u00ed\u017ee na r\u016fzn\u00e9 <strong>typy podnik\u00e1n\u00ed<\/strong>, kter\u00e9 n\u00e1m otev\u0159ou krajinu mo\u017enost\u00ed volby podnikatelsk\u00e9 kari\u00e9ry (Podle The Amazon Business Editorial Desk 2022):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/CaOWCTprmjHBIVqsatD2o-y1CtVfbEYoCg2ImeH4_nPtASLJPuXBcFxZJmMKL4XtUXQAGl2mFa9MwNcIyxxpH9z44bS9RIuHyWCx8H35au-1WY--x3U9P2oZ-61JI4IJnM_0n1N5U1jUvR0KBvhstg\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Podnik\u00e1n\u00ed v mal\u00fdch podnic\u00edch<\/strong> slou\u017e\u00ed m\u00edstn\u00edm komunit\u00e1m a obvykle je provozuj\u00ed jednotlivci nebo mal\u00e9 t\u00fdmy (nap\u0159. rodinn\u00e9 restaurace, m\u00edstn\u00ed maloobchody).<\/li>\n\n\n\n<li><strong>\u0160k\u00e1lovateln\u00e9 start-up podnik\u00e1n\u00ed<\/strong> se zam\u011b\u0159uje na budov\u00e1n\u00ed rychle rostouc\u00edch podnik\u016f s potenci\u00e1lem rychl\u00e9 expanze. \u010casto nab\u00edz\u00ed vysoce inovativn\u00ed produkty nebo slu\u017eby, kter\u00e9 naru\u0161uj\u00ed trhy (nap\u0159. technologick\u00e9 start-upy nebo biotechnologick\u00e9 spole\u010dnosti).<\/li>\n\n\n\n<li><strong>Intrapreneurship<\/strong> p\u0159edstavuje podnikatelskou aktivitu v r\u00e1mci firmy, kdy zam\u011bstnanci vedou vlastn\u00ed podnikatelsk\u00e9 projekty (nap\u0159. Google News).<\/li>\n\n\n\n<li><strong>Podnik\u00e1n\u00ed velk\u00fdch spole\u010dnost\u00ed<\/strong> se t\u00fdk\u00e1 st\u00e1vaj\u00edc\u00edch spole\u010dnost\u00ed, kter\u00e9 neust\u00e1le inovuj\u00ed a vyv\u00edjej\u00ed nov\u00e9 produkty a slu\u017eby (nap\u0159. Microsoft, Samsung, Google).<\/li>\n\n\n\n<li><strong>Mezin\u00e1rodn\u00ed podnik\u00e1n\u00ed<\/strong> je spojeno s roz\u0161i\u0159ov\u00e1n\u00edm podnikatelsk\u00fdch aktivit do zahrani\u010d\u00ed a zahrnuje v\u00fdvoz zbo\u017e\u00ed, z\u00edsk\u00e1v\u00e1n\u00ed licenc\u00ed nebo otev\u00edr\u00e1n\u00ed obchodn\u00edch zastoupen\u00ed v zahrani\u010d\u00ed (nap\u0159. Amazon, TikTok, Facebook, Google, Yahoo, Microsoft).<\/li>\n\n\n\n<li><strong>Soci\u00e1ln\u00ed podnik\u00e1n\u00ed<\/strong> spojuje podnik\u00e1n\u00ed se spole\u010densk\u00fdm dopadem. Jeho posl\u00e1n\u00edm je z\u00edskat finan\u010dn\u00ed prost\u0159edky na \u0159e\u0161en\u00ed soci\u00e1ln\u00edch probl\u00e9m\u016f a d\u00e1t pr\u00e1ci lidem s omezen\u00fdmi p\u0159\u00edle\u017eitostmi. (Nap\u0159. fair-trade obchody, kav\u00e1rny zam\u011bstn\u00e1vaj\u00edc\u00ed osoby se zdravotn\u00edm posti\u017een\u00edm, neziskov\u00e9 organizace generuj\u00edc\u00ed zisk pro sv\u00e9 soci\u00e1ln\u00ed aktivity).&nbsp;<\/li>\n\n\n\n<li><strong>Environment\u00e1ln\u00ed podnik\u00e1n\u00ed<\/strong> se zam\u011b\u0159uje na podporu udr\u017eitelnosti a \u0159e\u0161en\u00ed environment\u00e1ln\u00edch probl\u00e9m\u016f (nap\u0159. energetick\u00fd audit, podnik\u00e1n\u00ed v oblasti kompostov\u00e1n\u00ed, ekologick\u00e9 poradenstv\u00ed).<\/li>\n\n\n\n<li><strong>Technopodnik\u00e1n\u00ed<\/strong> kombinuje technologick\u00fd pokrok a podnikatelsk\u00e9 dovednosti a vyu\u017e\u00edv\u00e1 zdroje technicky zdatn\u00fdch, vynal\u00e9zav\u00fdch a kreativn\u00edch lid\u00ed ochotn\u00fdch riskovat (nap\u0159. Steve Jobs ve spole\u010dnosti Apple, Bill Gates ve spole\u010dnosti Microsoft).<\/li>\n\n\n\n<li><strong>Hustlersk\u00e9 podnik\u00e1n\u00ed<\/strong> provozuj\u00ed tzv. hustle\u0159i, samostatn\u011b podnikaj\u00edc\u00ed lid\u00e9 odhodlan\u00ed usp\u011bt, kte\u0159\u00ed jsou ochotni tvrd\u011b pracovat a vynakl\u00e1dat do sv\u00e9ho podnik\u00e1n\u00ed neust\u00e1l\u00e9 \u00fasil\u00ed. Zam\u011b\u0159uj\u00ed se na rychlou expanzi sv\u00e9ho podniku (nap\u0159\u00edklad Ray Kroc z\u00edskal Mc Donald&#8217;s od bratr\u016f McDonaldov\u00fdch a ud\u011blal z n\u011bj glob\u00e1ln\u00ed spole\u010dnost).<\/li>\n\n\n\n<li><strong>Inovativn\u00ed podnik\u00e1n\u00ed<\/strong> se zam\u011b\u0159uje na neust\u00e1l\u00e9 inovace vylep\u0161ov\u00e1n\u00ed ji\u017e vyvinut\u00fdch model\u016f nebo koncept\u016f (nap\u0159. Uber, Airbnb, Snapchat, Polaroid, Netflix).<\/li>\n<\/ul>\n\n\n\n<p>P\u0159i \u00favah\u00e1ch o podnikatelsk\u00e9 kari\u00e9\u0159e je vhodn\u00e9 myslet na d\u016fle\u017eit\u00e9 prom\u011bnn\u00e9, faktory a okolnosti \u2013 abychom byli l\u00e9pe p\u0159ipraveni a m\u011bli vy\u0161\u0161\u00ed mo\u017enost usp\u011bt. Zde m\u00e1te seznam <strong>7 krok\u016f<\/strong>, kter\u00e9 v\u00e1m pomohou orientovat se na va\u0161\u00ed podnikatelsk\u00e9 cest\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Krok 1:<strong> Inspirace<\/strong> \u2013 Jak\u00e1 je va\u0161e motivace st\u00e1t se podnikatelem?<\/li>\n\n\n\n<li>Krok 2: <strong>P\u0159\u00edprava<\/strong> \u2013 M\u00e1te na to, abyste se stali podnikatelem?<\/li>\n\n\n\n<li>Krok 3: <strong>Posouzen\u00ed <\/strong>\u2013 Jakou my\u0161lenku hodl\u00e1te prost\u0159ednictv\u00edm sv\u00e9ho podniku nab\u00eddnout?<\/li>\n\n\n\n<li>Krok 4: <strong>Zkoum\u00e1n\u00ed zdroj\u016f<\/strong> \u2013 Jak\u00e9 zdroje a vlastnosti pot\u0159ebujete, aby tento podnik fungoval?<\/li>\n\n\n\n<li>Krok 5: <strong>Podnikatelsk\u00fd pl\u00e1n<\/strong> \u2013 Jak\u00fd typ podnikatelsk\u00e9 struktury a obchodn\u00edho modelu bude v\u00e1\u0161 podnik m\u00edt?<\/li>\n\n\n\n<li>Krok 6: <strong>Navigace <\/strong>\u2013 Jak\u00fdm sm\u011brem se bude v\u00e1\u0161 podnik ub\u00edrat? Kam se obr\u00e1t\u00edte pro radu?<\/li>\n\n\n\n<li>Krok 7: <strong>Zah\u00e1jen\u00ed <\/strong>\u2013 Kdy a jak zah\u00e1j\u00edte sv\u016fj podnik?<\/li>\n<\/ul>\n\n\n\n<p>A\u0165 u\u017e se rozhodnete vydat na podnikatelskou dr\u00e1hu, nebo rad\u011bji budete sou\u010d\u00e1st\u00ed t\u00fdmu jako zam\u011bstnanec, je d\u016fle\u017eit\u00e9 b\u00fdt vybaven spr\u00e1vn\u00fdmi znalostmi a strategiemi, abyste se mohli rozhodnout pro vlastn\u00ed cestu a \u00fasp\u011b\u0161n\u011b zvl\u00e1dnout p\u0159\u00edpadn\u00e9 kari\u00e9rn\u00ed zm\u011bny, kter\u00e9 mohou v budoucnu nastat.<\/p>\n\n\n\n<p><strong>Odkazy:&nbsp;<\/strong><\/p>\n\n\n\n<p>LAVERTY M., LITTEL C. Entrepreneurship. Rice University, 2020. Dostupn\u00e9 z: https:\/\/openstax.org\/details\/books\/entrepreneurship<\/p>\n\n\n\n<p>AMAZON BUSINESS EDITORIAL DESK. Types of Entrepreneurship. Amazon Business, 2022. Dostupn\u00e9 z: https:\/\/business.amazon.in\/en\/discover-more\/blog\/types-of-entrepreneurship<\/p>\n\n\n\n<p>Autor fotografie: Richardo Rocha na Unsplash <a href=\"https:\/\/unsplash.com\/de\/fotos\/nj1bqRzClq8\">https:\/\/unsplash.com\/de\/fotos\/nj1bqRzClq8<\/a><\/p>\n\n\n\n<p><strong>Autor:<\/strong> Team AVITEUM, Prague \/ Czech Republic<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"639\" height=\"225\" src=\"http:\/\/work.economic-literacy.eu\/wp-content\/uploads\/image-2.png\" alt=\"\" class=\"wp-image-928\" style=\"width:161px;height:57px\" srcset=\"http:\/\/work.economic-literacy.eu\/wp-content\/uploads\/image-2.png 639w, http:\/\/work.economic-literacy.eu\/wp-content\/uploads\/image-2-300x106.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/figure>\n\n\n\n<p>Tento text je publikov\u00e1n za podm\u00ednek licence Creative Commons: CC BY-SA 2.0. Jm\u00e9no autora je n\u00e1sleduj\u00edc\u00ed: CC BY-SA 2.0, Autor: Team AVITEUM, zdroj financov\u00e1n\u00ed: Program Evropsk\u00e9 unie pro vzd\u011bl\u00e1v\u00e1n\u00ed dosp\u011bl\u00fdch Erasmus+. Text a materi\u00e1ly mohou b\u00fdt reprodukov\u00e1ny, distribuov\u00e1ny, ve\u0159ejn\u011b zp\u0159\u00edstup\u0148ov\u00e1ny, sd\u00edleny a upravov\u00e1ny za n\u00e1sleduj\u00edc\u00edch podm\u00ednek: V ka\u017ed\u00e9m p\u0159\u00edpad\u011b mus\u00ed b\u00fdt zve\u0159ejn\u011bno jm\u00e9no autora, licence a webov\u00e1 adresa p\u016fvodn\u00edho zdroje.<\/p>\n\n\n\n<p><em>Podpora Evropsk\u00e9 komise p\u0159i tvorb\u011b t\u00e9to publikace nep\u0159edstavuje souhlas s jej\u00edm obsahem, kter\u00fd odr\u00e1\u017e\u00ed pouze n\u00e1zory autor\u016f, a Komise nem\u016f\u017ee b\u00fdt \u010din\u011bna odpov\u011bdnou za jak\u00e9koli pou\u017eit\u00ed informac\u00ed v n\u00ed obsa\u017een\u00fdch.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profesn\u00ed cesty mohou m\u00edt v pr\u016fb\u011bhu \u017eivota r\u016fzn\u00e9 odbo\u010dky. M\u016f\u017eeme za\u010d\u00edt jako zam\u011bstnanci a postupn\u011b za\u010d\u00edt pracovat na vlastn\u00ed p\u011bst. Jin\u00ed lid\u00e9 od sam\u00e9ho za\u010d\u00e1tku v\u011bd\u00ed, \u017ee cht\u011bj\u00ed vybudovat vlastn\u00ed firmu. Existuj\u00ed tak\u00e9 jedinci, kte\u0159\u00ed jsou k podnik\u00e1n\u00ed v\u00edce \u010di m\u00e9n\u011b tla\u010deni, nap\u0159\u00edklad kdy\u017e cht\u011bj\u00ed l\u00e9pe sladit sv\u00e9 pracovn\u00ed a rodinn\u00e9 z\u00e1vazky nebo kdy\u017e zd\u011bd\u00ed &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/work.economic-literacy.eu\/cs\/entrepreneurial-journey-as-a-career-choice\/\"> <span class=\"screen-reader-text\">Podnikatelsk\u00e1 cesta jako kari\u00e9rn\u00ed volba<\/span> Pokra\u010dovat ve \u010dten\u00ed &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1275,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2043","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/pages\/2043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/comments?post=2043"}],"version-history":[{"count":2,"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/pages\/2043\/revisions"}],"predecessor-version":[{"id":2048,"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/pages\/2043\/revisions\/2048"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"http:\/\/work.economic-literacy.eu\/cs\/wp-json\/wp\/v2\/media?parent=2043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}